Wednesday, December 17, 2025

“Brands need to shift from ‘top-down broadcast models’ to ‘community-driven influence ecosystems.’”
– Lara Daniel, CEO, Pulse Advertising –

Here’s a humbling reality check for anyone who still believes authority flows downhill: Gen Z trusts content creators more than brands, legacy media, and traditional advertising combined with over 80% of their purchase conversations happening in group chats you’ll never see. The lesson extends well beyond marketing; influence today isn’t inherited or declared, it’s cultivated through authentic presence where your audience actually lives. For more, Check out Gen Z doesn’t care about your brand heritage.

Stay safe. Stay healthy. Be strong. Lead well.

Chad