Wednesday, June 17, 2026

WEDNESDAY — PERSPECTIVE & PRACTICE

“We do not take a trip; a trip takes us.”

— John Steinbeck

For nearly a century, U.S. Route 20 has outlasted faster roads by refusing to become one: 3,365 miles of two-lane country that the parallel interstate can’t replicate at speed. Organizations keep building interstates: faster pipelines, leaner cycles, fewer stops. But the richest market intelligence, the customer texture, the institutional memory tend to live on the slow road that the efficiency drive keeps bypassing. To learn more, Check out This 3,254-mile Road Is the Longest and Most Scenic in the U.S.—Passing Small Towns, 12 States, and 2 National Parks.

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Stay safe. Stay healthy. Be strong. Lead well.

Chad