Wednesday, September 2, 2026

WEDNESDAY — PERSPECTIVE & PRACTICE

“An idea is nothing more nor less than a new combination of old elements.”

— James Webb Young

In 1939, an ad man named James Webb Young laid out five steps to an idea. AI handles the first two beautifully, gathering and digesting, then quietly skips the third, where nothing appears to be happening and everything actually is. He called that stage unconscious processing; the rest of us call it the shower, the drive, the walk that keeps getting cancelled. To learn more, Check out the article An ad executive wrote the best guide to great ideas in 1939. It still explains how creativity works.

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Stay safe. Stay healthy. Be strong. Lead well.

Chad