One sunny, 72-degree January afternoon (the kind found only in San Diego), I spent an hour at Bird Rock Coffee Roasters in Little Italy sipping a yirgacheffe pourover while watching the planes on approach to the airport. Across the street...
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We’ve previously talked about confirmation bias and your bias toward products with a larger number of reviews. Now add revision bias to your watchlist. Revision bias occurs when you “prefer experiences and products that have been revised over time, independent of objective...
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“Basically, I’m not interested in doing research and I never have been. I’m interested in understanding, which is quite a different thing. And often to understand something you have to work it out yourself because no one else has done...
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