“It’s a wonderful thing to be optimistic. It keeps you healthy and it keeps you resilient.” – Daniel Kahneman – We all have cognitive biases and there’s over 100 that could be shaping your decisions. One such bias is the...
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We’ve previously talked about confirmation bias and your bias toward products with a larger number of reviews. Now add revision bias to your watchlist. Revision bias occurs when you “prefer experiences and products that have been revised over time, independent of objective...
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