What’s “all in” worth to you?

When you live your values, what does “all in” look and feel like to you? For Gary Erickson, founder of Clif Bar, “all in” meant walking away from the $120M sale of his company at the 11th hour and choosing a more difficult path that allowed him to remain true to himself and his vision for Clif. (Listen below from either the 17:07 or 19:50 mark). So the next time you tell someone you’re “all in” ask yourself: Am I $120M “all in“? Because regardless of the stakes, if you’re really “all in” you’ll be at peace.