AI for the C Suite: Unlocking the Future of Marketing and Leadership
Episode 3 of my AI for the C Suite™ podcast features a dynamic conversation with Ross Stockdale, fractional CMO and founder of Thunderstock Marketing. Ross takes listeners on a journey through his early encounters with AI, dating back to his college days studying philosophy, cognitive science, and futurism. From the era of Ray Kurzweil’s early predictions to today’s ChatGPT-driven landscape, Ross reflects on how AI has evolved—and the vital mindset shifts marketers need to thrive. Fear, he emphasizes, often accompanies new technologies, but the key lies in understanding and using AI as a tool, much like how the internet transformed marketing without replacing it.
This episode dives deep into the challenges and opportunities facing middle-market organizations in an increasingly AI-driven world. Ross and I discuss the rise of personalized content, the shifting role of SEO, and the importance of moving from mere lead generation to trust generation. We explore essential skills future marketers will need, including a blend of creativity, data literacy, and empathy. With AI evolving rapidly, Ross offers practical insights for executives—emphasizing the need for adaptable leadership, awareness of new tools, and a strategy for filling knowledge gaps. Whether you’re a C-suite leader or a curious marketer, this episode offers a wealth of wisdom for staying ahead in the exponential age.
Don’t miss this enlightening episode of AI for the C Suite, where you’ll discover the knowledge you need to stay ahead in the future of marketing and leadership. https://tinyurl.com/RossStockdalePod
Listen in on Apple, Spotify, or your favorite podcast platform.