The Year of Scale: How Enterprise Brands Are Embracing Generative AI

When it comes to implementing generative AI at scale, few people have a more grounded and insightful perspective than Rebecca Sykes. As a partner at The Brandtech Group and leader of their emergent technology practice, Rebecca has helped global giants like Unilever, Diageo, and L’Oréal integrate AI across their creative operations—from legal governance frameworks to bias mitigation tools. 

In this episode of AI for the C Suite™, we unpack what it really takes to operationalize AI inside enterprise-level organizations, why 2025 is shaping up to be the “year of scale,” and how brands can avoid becoming indistinguishable in an age of mass-generated content. We also dive into the intersection of brand authenticity, ethical AI use, and the creative human partnership that must evolve alongside technology. You won’t want to miss Rebecca’s take on what’s next.

Watch the full episode here: https://tinyurl.com/RebeccaSykesPod