Friday, April 1, 2016
Perhaps that bamboo Orvis fly rod, Specialized mountain bike or set of Ping clubs is a good investment after all. A new Penn State University study shows that belief in a brand’s superiority actually increases that product’s performance by “boosting self-esteem, which lowers performance anxiety and in turn leads to better outcomes . . . The effect is strongest among people who consider themselves novices in the task.” Now consider this: What effect does your brand have upon your stakeholders?
Factual Friday brought to you by The Result Center.