Friday, April 1, 2016

Perhaps that bamboo Orvis fly rod, Specialized mountain bike or set of Ping clubs is a good investment after all.  A new Penn State University study shows that belief in a brand’s superiority actually increases that product’s performance by “boosting self-esteem, which lowers performance anxiety and in turn leads to better outcomes . . . The effect is strongest among people who consider themselves novices in the task.”  Now consider this: What effect does your brand have upon your stakeholders?

Factual Friday brought to you by The Result Center.