Friday, April 5, 2019

What if disruption really isn’t what we think it is? What if it’s actually a deconstruction of the customer value chain called decoupling? That’s the thesis from Harvard Business School professor Thales Teixeira as set forth in his new book Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption.

Click here for an interview with Teixeirai where he discusses his key findings – including the fact that it’s the “changing needs and wants and behaviors of customers” causing the disruption and not the disruptors themselves.