Friday, August 25, 2017
Your mind is a pattern recognition machine that both craves and assigns meaning to everything. This means that while you’re focused on “how” something gets done, your brain is equally concerned with “why” that something must be done. This is part of what underpins action identification theory and, to channel Simon Sinek, explains why your job as a leader is to start with the “why.”
Starting with “why” means that the words you choose to describe actions carried out by others must connect those actions to a higher level strategy and meaning (aka the “why”). Failing to create these “why” connections for your team means that they’ll populate this void with their own meaning. And that’s the exact point where tactical execution departs from strategic goals… otherwise known as mission drift.