Friday, March 2, 2018

We’ve previously talked about confirmation bias and your bias toward products with a larger number of reviews.  Now add revision bias to your watchlist.  Revision bias occurs when you “prefer experiences and products that have been revised over time, independent of objective improvements over predecessors.” What’s more troubling is the fact that this effect holds true “even when less total effort was devoted to revised versions relative to beta versions.“

In today’s collaborative, team-based environment where myriad hands want to “touch” the final result, your role as Chief Sniff-Tester becomes more critical. So remember: More revisions ≠ a superior product. Instead, those revisions may just be wasting everyone’s time.

Factual Friday brought to you by Chad Harvey