Friday, November 17, 2017
Algorithms aren’t magic so stop treating them like they are. Many people who use the word “algorithm” wield it as a magical talisman when what they’re really saying is some version of “Trust us, we’re credible because something, something . . . data science.”
An algorithm is a list of instructions for solving a problem – it’s not a magic totem. Unfortunately, all too often, it’s accepted as one by leaders uncomfortable with (or uninformed about) technology.
The next time someone uses the word “algorithm” as part of their value proposition ask them to explain exactly what it does and how its application differentiates them from everyone else. If they can’t give you a straightforward, non-technical answer, then you’re talking to the wrong company.