Monday, August 26, 2019
“I can’t remember ever reading a piece of work and wondering how it would look up on the silver screen, but I always wonder how it will sound… the spoken word is the acid test. They don’t call it storytelling...
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“I can’t remember ever reading a piece of work and wondering how it would look up on the silver screen, but I always wonder how it will sound… the spoken word is the acid test. They don’t call it storytelling...
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Recently, I’ve been thinking a lot about the amount of repetition necessary for critical messages to sink in. (Think Mission, Vision and Values). And then a message from Microsoft’s Chief Storyteller showed up in my inbox with this astounding fact:...
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“Strategists must become comfortable with multiple metaphors and moving between different rhetorical and cognitive contexts. They must learn to control metaphors and harness the power of language and imagery, while avoiding being held captive by the same.” – Dr. Jacqueline...
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