Thursday, April 1, 2021

“The gray zone will remain the main competitive space for as long as the United States maintains conventional overmatch, and for as long as America’s adversaries seek to pursue incompatible interests without risking war.”
– Kevin Bilms, Office of the Assistant Secretary of Defense for Special Operations and Low-Intensity Conflict –

In military parlance, the “gray zone“ is the space between war and peace that is neither quite war nor peace. In short, it’s a tangled, ambiguous mixture of state and non-state actors who may or may not be challenging the U.S. at any given time… and it also sounds a lot like today’s business landscape. To learn more about gray zones – including six themes that might inform your business strategy – Click here for the article Gray is here to stay: principles from the interim national security strategic guidance on competing in the gray zone.

Stay safe. Stay healthy. Be strong. Lead well.

Chad