Thursday, September 2, 2021

“When a proposed operation undermines a US narrative, such as upholding the rule of law, military leaders must see that action as a risk to a strategic-level goal.”
– Dr. David Knoll –

Every organization has competitors who tell great stories about their own capabilities… and in some cases those stories are complete fiction. Yet many of those organizations continue to thrive despite (or perhaps because of) their hyperbole. The same is true among nation-states where the power of narrative is a weapon that many wield quite effectively. For a quick examination on the power of narrative, Click here for Story Telling and Strategy: How Narrative is Central to Gray Zone Warfare. Then ask yourself whether your organization’s actions and narrative are aligned to positive effect or whether you’re simply whispering stories into the ether.

Stay safe. Stay healthy. Be strong. Lead well.