Tuesday, July 23, 2019
“We feel the game industry is changing in some major ways. ‘Fortnite’ is a harbinger of things to come. It’s a massive number of people all playing together, interacting together, not just playing but socializing.”
– Tim Sweeney, Epic Games –
This year’s Fortnite World Cup purse totals $40 million and the sole winner will walk away with $3 million. Assuming your first question isn’t “What’s Fortnite?” you may be asking “How is Fortnite such big business?” The answer is that Fortnite is a social platform that provides a consistent experience regardless of the user’s hardware. It sounds straightforward enough, but it’s an easily forgotten lesson for anyone who provides digital services or touches a customer through digital means… because if you make it easy for people to do business with you on their terms your biggest problem will be how much money to give away.