Tuesday, November 24, 2020

In 2018, the video game Red Dead Redemption 2 made more money during the first three days of its launch than the biggest movie openings of all time. Similarly, in 2019, daily internet consumption surpassed daily television viewing worldwide. The obvious statement is that money follows eyeballs, but what you should be asking is “Why are the eyeballs moving?” The answer: Control. Mediums that may only be passively consumed are continually giving ground to more engaging mediums where the individual controls their own participation. And if you don’t think that cultural shift has repercussions for your business… then I wish you well.

Stay safe. Stay healthy. Be strong. Lead well.