Wednesday, August 6, 2025

“Coolness may have emerged, and spread, as an alternative status hierarchy that promotes creativity and innovation.”
– Todd Pezzuti, Caleb Warren, and Jinjie Chen –

From San Francisco to Seoul, researchers discovered that cool people share six core attributes – extraversion, hedonism, power, adventurousness, openness, and autonomy – regardless of culture. This consistency across vastly different societies suggests coolness serves a critical function: rewarding those who question conventions and spread new ideas. In our information age, being cool may be evolution’s way of incentivizing the cultural innovators we need. For a deeper dive, Check out Cool People.

Stay safe. Stay healthy. Be strong. Lead well.

Chad