Wednesday, March 27, 2019

“Common sense would say ‘Well, instead of just designing it by yourself in a room with a bunch of other engineers maybe you should go out and talk to people you’re designing it for.’ ”
– David M. Kelley, IDEO co-founder –

If you’ve ever heard the phrase “design thinking”, stayed in a Marriott TownePlace Suites or seen Apple’s first computer mouse then you’ve brushed up against the design firm IDEO. While IDEO’s initial work involved tangible “stuff”, they’ve evolved and now apply their design philosophy to problems stretching far beyond the traditional boundaries of “design.” Click here for the video IDEO And a Story of Design and then and ask yourself: Can what makes us unique be applied to areas or industries outside of where we traditionally play?