Wednesday, October 21, 2020

“More so than ever, the consumer is steering the ship, all the way to the point where it’s down to the farm level, the varieties that we’re growing.”
– Blake Crosby, CEO of Crosby Hop Farm –

If you’re a hophead questing for the next great brew, innovation has been your friend. Since 2010, hop acreage cultivation has doubled, resulting in a frothy explosion of new beers. Much of this can be traced back to the 1972 release of “Cascade”, which was brought to the public by the U.S. Department of Agriculture’s Oregon hops program. To learn more about how this and the rise of hops have changed the brewing landscape, Click here for the article How Hops Became the Star of American Brewing. And the next time you crack a microbrew remember all of the innovation it took to put that beverage in front of you.

Stay safe. Stay healthy. Be strong. Lead well.