“If you dislike change, you’re going to dislike irrelevance even more.” – General Eric Shinseki – Part of the U.S. Army’s transformation efforts involve a “startup” approach, using prototype formations like the Multi-Domain Task Force (MDTF) to test new technologies...
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“The emerging trends in warfare can become an integral part of how our next generation of Army officers learn to fight, starting with their fundamental initial entry training environment.” – Adam Scher – In a world of rapid technological change...
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“Army marketing should embrace the unique attributes that make serving in an all-volunteer force exclusive and transformative.” – Lt. Col. Christopher Parker – In an era where talent acquisition is increasingly challenging, the U.S. Army’s recruiting struggles offer insights for...
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