If we’re connected on one of the social platforms, you may have noticed during the past week that I’ve been rolling out some changes. A new website, an e-book and more original content are all part of this initiative. By month’s...
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We’ve previously talked about confirmation bias and your bias toward products with a larger number of reviews. Now add revision bias to your watchlist. Revision bias occurs when you “prefer experiences and products that have been revised over time, independent of objective...
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“Basically, I’m not interested in doing research and I never have been. I’m interested in understanding, which is quite a different thing. And often to understand something you have to work it out yourself because no one else has done...
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