“Air and space are not two separate media to be divided by a line and to be readily separated into two distinct categories; they are in truth a single indivisible field of operations…” – General Thomas Dresser White, U.S. Air...
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“Today’s customer journey is an iterative, complex, pinball of touchpoints.” – David Louis Edelman – In B2B sales, the funnel is most often used to visualize someone’s journey through the various stages of your sales process. But what if the...
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“If the U.S. military is to excel in complex, dynamic environments, it has to be willing to call into question everything it takes for granted – even if it’s something so entrenched in military culture as the chain of command.”...
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