“Air and space are not two separate media to be divided by a line and to be readily separated into two distinct categories; they are in truth a single indivisible field of operations…” – General Thomas Dresser White, U.S. Air...
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“Today’s customer journey is an iterative, complex, pinball of touchpoints.” – David Louis Edelman – In B2B sales, the funnel is most often used to visualize someone’s journey through the various stages of your sales process. But what if the...
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“The difficulty of tactical maneuvering consists in turning the devious into the direct, and misfortune into gain.” – Sun Tzu – Iran needs (and has designed) a new jet fighter but due to sanctions can’t produce the airplane bodies (airframes)....
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