“Today’s customer journey is an iterative, complex, pinball of touchpoints.” – David Louis Edelman – In B2B sales, the funnel is most often used to visualize someone’s journey through the various stages of your sales process. But what if the...
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“The difficulty of tactical maneuvering consists in turning the devious into the direct, and misfortune into gain.” – Sun Tzu – Iran needs (and has designed) a new jet fighter but due to sanctions can’t produce the airplane bodies (airframes)....
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“Using the industry standard makes you standard in the industry [and] following what is labeled ‘best practices’ may only mean watering down your competitive advantage.” – Grant Hull – Are you sacrificing your competitive advantage by conforming to someone else’s...
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