Your organization is a tribe that desperately wants to recruit new members, imprint your tribe’s values upon them and retain their loyalty. Yet new employees now arrive on your doorstep with fully developed tribal allegiances and less space for your...
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“Air and space are not two separate media to be divided by a line and to be readily separated into two distinct categories; they are in truth a single indivisible field of operations…” – General Thomas Dresser White, U.S. Air...
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“Today’s customer journey is an iterative, complex, pinball of touchpoints.” – David Louis Edelman – In B2B sales, the funnel is most often used to visualize someone’s journey through the various stages of your sales process. But what if the...
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