Tuesday, August 27, 2019
“It is useless to attempt to reason a man out of a thing he was never reasoned into.” – Jonathan Swift – The problem with “conventional wisdom” is that it’s based on past experience, which is not a predictor of...
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Tag: strategy
Friday, August 23, 2019
Recently, I’ve been thinking a lot about the amount of repetition necessary for critical messages to sink in. (Think Mission, Vision and Values). And then a message from Microsoft’s Chief Storyteller showed up in my inbox with this astounding fact:...
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Thursday, August 22, 2019
“Strategists must become comfortable with multiple metaphors and moving between different rhetorical and cognitive contexts. They must learn to control metaphors and harness the power of language and imagery, while avoiding being held captive by the same.” – Dr. Jacqueline...
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