What does it take for something to become “classic?“ If you’re Coca-Cola, all it takes is massive consumer backlash to a new product launch followed by a quick course reversal. Throw in a touch of rebranding and away you go....
Read More
“We become what we behold. We shape our tools, and thereafter our tools shape us.” – Marshall McLuhan – The tools you surround yourself with often reflect past needs and hard-won experience regardless of whether you’re sharpening a proverbial saw...
Read More
“The gray zone will remain the main competitive space for as long as the United States maintains conventional overmatch, and for as long as America’s adversaries seek to pursue incompatible interests without risking war.” – Kevin Bilms, Office of the...
Read More