“Brand Love” with Anne Candido

What is your biggest opportunity for growth? What does a “10-star experience” look like? How do you create a new brand or reinvigorate an iconic one? What in the world is “brand love?”

These are some of the questions that brand expert, author, and Vistage speaker Anne Candido recently tackled when she worked with our Vistage group. Anne is the author of The Super-Highway of Relevancy: Getting More People to Choose Your Brand, More Often, Indefinitely available by clicking here and a highly sought-after brand consultant.

After our session, Anne and I discussed the idea of “brand love” and how to build long-term, emotional connections with your customers. Click here to learn what Anne had to say when I asked her why anyone should care about “brand love” and then Click here to visit her website for even more information.

TRANSCRIPT

Chad Harvey (00:05): Chad Harvey here with Anne Candido expert on brand love, author of the newly released book The Super Highway of Relevancy. Anne, we just finished a fantastic session with you on branding and brand love, how to evoke emotion. Why should people care about brand love?

Anne Candido (00:22): Because in this day and age of saturated consumerism, brand love is the way that you break through. I mean, it’s just that simple because there’s so much competition now for people’s attention, for people’s time, and in order to be able to really break through, and in order to capture that consumer, you really need to connect with them on an emotional level.

Chad Harvey (00:41): Okay.

Anne Candido (00:41): And a lot of times we spend trying to connect on a cognitive level, which works in order to kind of maybe get you through the door, but it doesn’t really close the sale. So you really need to connect with them emotionally in order for it to be something that’s going to be systemic for your brand, for your brand to be able to exponentially grow.

Chad Harvey (00:58): I love it. Less head, more heart, increased sales.

Anne Candido (01:01): That’s got it, that’s got it, that’s the right way to sum it up.

Chad Harvey (01:04): Thank you very much.

Anne Candido (01:04): You’re welcome.