Friday, November 18, 2016
Remember the excitement you felt about getting a new item . . . and then that sinking disappointment when it was unavailable? This is a “jilt” and recent research from the Penn State Smeal College of Business shows that this experience “drives [people] to no longer be content with the status quo and instead motivates consumers to seek out new and different alternatives.” People make the buying decisions in both B2B and B2C transactions, which means that an unavailable product/service/item could drive your customer to your competitor. So consider those long-term implications before the next time that your organization’s “widget” is unavailable.