Thursday, August 22, 2019

“Strategists must become comfortable with multiple metaphors and moving between different rhetorical and cognitive contexts. They must learn to control metaphors and harness the power of language and imagery, while avoiding being held captive by the same.”
– Dr. Jacqueline Whitt, USAWC –

If you’re a strategy geek, then there’s a good chance that you’re familiar with different models and approaches that allow you to craft and describe strategic vision. Yet which toolset is appropriate for the job at hand? This is the genesis of Dr. Whitt’s article about strategic models and metaphors which fully explores this question within the paradigm of the U.S. military. Click here for the article Wrong and Useful: Models and Metaphors for Strategy and happy strategizing!