Tuesday, September 18, 2018
“Today’s customer journey is an iterative, complex, pinball of touchpoints.”
– David Louis Edelman –
In B2B sales, the funnel is most often used to visualize someone’s journey through the various stages of your sales process. But what if the funnel isn’t actually a funnel? And what if the future customer’s journey isn’t linear but is instead comprised of three common, overlapping “jobs?” These are some of the findings from Gartner’s recent B2B survey which upends conventional wisdom on this subject. Click here for more detailed information and beware the funnel.