“Let’s do the time warp again!!!” – Transvylvanian chorus – Forty-four years ago today The Rocky Horror Picture Show opened in London and, despite an initially tepid response, went on to become the longest-running release in film history. The success...
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“If you don’t collect any metrics, you’re flying blind. If you collect and focus on too many, they may be obstructing your field of view.” – Scott M. Graffius – John Rossman, the former Director of Enterprise Services at Amazon, has...
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“Today’s customer journey is an iterative, complex, pinball of touchpoints.” – David Louis Edelman – In B2B sales, the funnel is most often used to visualize someone’s journey through the various stages of your sales process. But what if the...
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