Wednesday, August 14, 2019

“Let’s do the time warp again!!!”
– Transvylvanian chorus –

Forty-four years ago today The Rocky Horror Picture Show opened in London and, despite an initially tepid response, went on to become the longest-running release in film history. The success of Rocky Horror is due entirely to how its fans engage with the film on their own terms and create live performance art during its midnight screenings. Now consider what could happen if you enabled your customers to redefine your product or service on their own terms.

Chew on that question during your next strategic planning session and maybe you, too, can get folks to do the time warp. Again.