Wednesday, December 5, 2018

“[We] moved away from… where everybody worked and lived in the same house all together… Once the big sponsorship dollars are involved, and we have major partners, it’s a little bit less feasible to have them come in and somebody’s in their boxer shorts and eating SpaghettiOs while you’re trying to take a meeting with Alienware.”
– Lizzie Leader, aXiomatic –

Americans excel at professionalizing amateur and recreational activities. This makes the rise of competitive esports no different than the path followed by leagues like the NFL, NHL and NBA – and it means that esports are a cultural transition worth watching. To learn more, click here for Lizzie Leader’s interview with SyFyWire or click here for Venturebeat’s article on esports as a spectator phenomena.