Recently, I’ve been thinking a lot about the amount of repetition necessary for critical messages to sink in. (Think Mission, Vision and Values). And then a message from Microsoft’s Chief Storyteller showed up in my inbox with this astounding fact:...
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When leaders talk about communication, all too often what they really mean is “People need to listen to what I’m telling them.” This isn’t communication, it’s a one-way flow of information and I have a few thoughts about how to...
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You offer a service or a product – but do you offer your customers an experience? It’s been 20 years since the classic HBR article “Welcome to the experience Economy” was penned which is just about enough time for its...
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