You want to make it easy for your customers to do business with you… right? But how well do you understand the user experience let alone the difference between “bad” and “good” design. A Belgian design company asked itself this...
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“Does experience alone really confer expertise? What if I use a checklist for 20 years…will I be equipped to handle the unexpected, the unanticipated? Is it possible to have experience and avoid learning?” – Col. Thomas Williams (USAR, Ret.) –...
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“When I was a child I saw a mirror at the zoo which showed “the most dangerous animal on the planet” — which is us. Seeing myself in that reflection was an epiphany for me.” – Lt. Joe Kenda –...
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