Strategic Pricing and Profitability: A Conversation with Jill Campen
Pricing goods and services may seem a rational, well-thought-out formula driven by market demand and savvy analysis. However, all too often, it’s more like a wet finger stuck in the air to determine which way the wind is blowing. That’s...
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Managing Expectations and Shifting Your Mindset
I recently came across a note that I had written to myself at the end of 2018 after meeting with a prospective client. The individual mentioned how they thought 2016 was the worst year ever until they went through 2017....
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How to Avoid Bringing a Hyper-Productivity Mindset Back to the Office
The volume level of the chatter about “the return to the office” has been rising steadily. It’s difficult to hear through the noise, but if you pay careful attention, there’s a key question going (mostly) unasked. I’ll get back to...
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