Develop Commitment to Drive Results

Develop Commitment to Drive Results

How committed are your customers to the success of your organization? They’re probably not as committed as you’d like—but what if you could change that? And what if you defined a customer as “anyone whose actions affect your results”? This is Steve Yastrow’s definition of a customer, and he’s on a mission to drive organizational results through higher levels of commitment.

In this brief video, I chat with Steve—non-stop idea generator, business advisor and best-selling sales author—from Yastrow and Company about how to create committed customers. Steve recently worked with both of my Vistage groups, dropping knowledge bombs left and right. After you’ve tuned into my conversation with him, I encourage you to learn more about and buy any (or all) of Steve’s three books, Ditch the Pitch, We: The Ideal Customer Relationship, and Brand Harmony.

Let me know in the comments whether your customers are brand ambassadors, and, if they are, how you’ve achieved that result. As Steve puts it, “Do you believe that you brand your customers or do they brand you?” How you answer that question is the difference between having raving fans and customers that view you as merely incidental to their own story.


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