Friday, August 9, 2019

You offer a service or a product – but do you offer your customers an experience? It’s been 20 years since the classic HBR article “Welcome to the experience Economy” was penned which is just about enough time for its principles to have seeped in to your reality. Click here for the article and then ask yourself what type of experience you are purposefully designing and providing for your clients or customers… because if you’re not providing one, I guarantee that your competitors are.