Thursday, April 11, 2024

“Despite the jolts of history, this entente has never stopped expressing itself. In the darkest hours, loyalty never failed.”
– General Pierre Schill –

This week marks 120 years since the signing of the Entente Cordial, a landmark series of agreements between France and Great Britain which laid the groundwork for over a century of military cooperation. My North American subscribers have likely not heard of the Entente Cordial. Yet its impact is far-reaching and its genesis, where former foes became allies, reminds me of a question a strategist I know loved to pose. They would ask What would it take to turn a competitor into a customer? I encourage you to ponder that question as it applies to your world. Then, to learn more about the Entente Cordial, Click here for the Spring 2024 issue of The British Army Review.

Stay safe. Stay healthy. Be strong. Lead well.

Chad