Tuesday, April 6, 2021

“The fundamental thesis of it, I think, is if you are trying to build a really competitive, new way of engaging customers, how you do that when you just pull something off the shelf is not clear.”
– Peter Reinhardt, CEO of Twilio –

Communications platform Twilio recently paid $3.2B to acquire the customer data platform company Segment. Their reasoning was that Segment’s tech would enable Twilio to engage at a much deeper level with its customers. Twilio’s premise is the future of customer engagement and, while you might not have $3.2B to throw at that particular issue, you’d do well to ponder the premise underlying their acquisition. To go deeper, Click here for an interview with Twilio’s CEO and may all your customer engagement be meaningful.

Stay safe. Stay healthy. Be strong. Lead well.