Tuesday, February 28, 2023

“Synthetic media presents significant opportunities for responsible use, including for creative purposes. However, it can also cause harm.”
– Partnership on AI (PAI) Responsible Practices for Synthetic Media –

Ten major organizations recently entered into an agreement to craft guidelines on the responsible use of AI-generated content. (The BBC, Bumble and Open AI – ChatGPT’s company – are among the initial signatories). Frameworks like these are critical to the responsible deployment of AI technologies and, if it’s not yet clear to you, I’ll be blunt: The AI train has left the station and will rapidly become part of the business landscape. What policies and guidelines will YOUR organization enact to both leverage – and guard against – this fundamentally disruptive technology?

Think deeply, choose wisely and be sure to adapt and iterate as conditions change.

Stay safe. Stay healthy. Be strong. Lead well.