Tuesday, September 3, 2019

“If you have always done it that way, it is probably wrong.”
– Charles Kettering –

No matter your business, at some point you’re faced with a choice: innovate or stagnate. For those who choose to innovate, the process is never easy, usually expensive and always time-consuming. Just ask Yeti, which took two years to develop its flagship Tundra cooler and realized along the way that future innovation required a dedicated R&D lab.

Click here for an inside look at Yeti’s Innovation Center and have an innovative week!