Wednesday, November 10, 2021

“We have something that we call freaky… Freaky stands for FRKE… And those four words are something we’ve built our customer service on for probably more than 15 years.”
– Monika Lütke-Daldrup, LEGO Director of Customer Engagement –

Customer service can be trying for the best of organizations, yet LEGO seems to have cracked the formula with its four word pillar. To learn what FRKE stands for, Click here for the article Lego Customers Lose Millions of Pieces a Year. The Company’s 4-Word Response Is the Best I’ve Ever Seen.

Stay safe. Stay healthy. Be strong. Lead well.