Wednesday, October 28, 2020

“Like the Internet itself, life is pretty random these days. So brands need to be “viral ready”, and making them so is a huge opportunity for agencies and the creative class in general. That’s our world now.”
– gapingvoid –

I learned a new concept this week from the good folks at gapingvoid Culture Design Group – the idea of being “Viral Ready.” Their premise comes from the recent viral TikTok video where Nathan Apodaca drinks Ocean Spray Cranberry juice while skateboarding and lip syncing to a classic Fleetwod Mac song. (If you missed this story Click here to catch up). “Viral Ready” is exactly what it sounds like – when opportunity presents itself you’re prepared and you jump. And, at the end of the day, isn’t that what a nimble, entrepreneurial-minded organization is supposed to do? Happy skateboarding and sweet dreams!

Stay safe. Stay healthy. Be strong. Lead well.