What is “brand love” and why should you care about it? After a fantastic morning session with Anne Candido – author, speaker and brand love evangelist – I asked her that very question. Click here to learn what she had...
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What is your biggest opportunity for growth? What does a “10-star experience” look like? How do you create a new brand or reinvigorate an iconic one? What in the world is “brand love?” These are some of the questions that...
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“The strategist must think about context and problem definition.” – Dr. Steven Wright – Every organization struggles with strategy and the U.S. military is no different. In a recent thought piece, Colonel Jobie Turner examines how strategy is crafted and...
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