“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” – Buckminster Fuller – In 2019, 61% of all CEOs plan to increase their technology spending in order...
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You offer a service or a product – but do you offer your customers an experience? It’s been 20 years since the classic HBR article “Welcome to the experience Economy” was penned which is just about enough time for its...
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How committed are your customers to the success of your organization? They’re probably not as committed as you’d like—but what if you could change that? And what if you defined a customer as “anyone whose actions affect your results”? This...
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